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For years, backlinks were the gold standard of SEO søkemotoroptimalisering. If a trusted site linked to yours, Google noticed — and rewarded you accordingly. But in 2025, the digital landscape has evolved. It’s no longer just about where you're linked from. It's also about who talks about you, and how often.
Welcome to the age of brand authority — where mentions, reputation, and trust signals are just as important as traditional backlinks.
Google Is Watching — and Listening
Search engines have grown smarter. They no longer rely solely on technical signals like anchor text or link structure. They now factor in brand mentions, context, and relevance. When your business is mentioned in editorial content on authoritative websites — even without a direct link — it can strengthen your perceived authority in Google’s eyes.
These "implied links" act as endorsements. The more you're mentioned on respected platforms, the more likely you are to rank for competitive search terms.
AI Tools Are Training on the Same Data
But here’s the bigger shift: large-scale AI models like ChatGPT, Claude, and Gemini are trained on web content. They prioritize information from reputable, trustworthy sources. If your company’s name consistently appears on sites that these models regard as reliable, you increase your chances of being referenced or suggested in AI-generated content.
In other words, brand mentions not only impact search visibility — they shape how AI understands and recalls your business (LLM byrå).
Authority Is the New Strategy
This is why a modern visibility strategy requires more than just technical SEO. It calls for strategic placement of your brand across platforms that already hold authority.
Whether it’s through guest articles, sponsored editorial coverage, or interviews — showing up in the right places builds a digital paper trail of trust. These signals influence both search engines and machine learning models alike.
From Mentions to Momentum
Implementing this kind of authority-driven strategy doesn’t mean you abandon link-building — it means you upgrade it.
You focus on getting featured, cited, or quoted in places that matter. You work with experienced partners who understand how to secure meaningful exposure and who know which publications move the needle.
At SalesUp, we help companies do exactly that — by aligning strategic content placement with performance-driven visibility goals. The result: stronger SEO, broader brand awareness, and increased discoverability across both Google and the tools of tomorrow.
SalesUp also improves the process of getting leads and meetings with their Revenew B2B.
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