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For years, backlinks were the gold standard of SEO (søkemotoroptimalisering). If a trusted site linked to yours, Google noticed — and rewarded you accordingly. But in 2025, the digital landscape has evolved. It’s no longer just about where you're linked from. It's also about who talks about you, and how often.
Welcome to the age of brand authority — where mentions, reputation, and trust signals are just as important as traditional backlinks.
Search engines have grown smarter. They no longer rely solely on technical signals like anchor text or link structure. They now factor in brand mentions, context, and relevance. When your business is mentioned in editorial content on authoritative websites — even without a direct link — it can strengthen your perceived authority in Google’s eyes.
These "implied links" act as endorsements. The more you're mentioned on respected platforms, the more likely you are to rank for competitive search terms.
But here’s the bigger shift: large-scale AI models like ChatGPT, Claude, and Gemini are trained on web content. They prioritize information from reputable, trustworthy sources. If your company’s name consistently appears on sites that these models regard as reliable, you increase your chances of being referenced or suggested in AI-generated content.
In other words, brand mentions not only impact search visibility — they shape how AI understands and recalls your business (LLM byrå).
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