Using Technology to Fight Counterfeiting and Protect

Counterfeiting is a global issue that extends far beyond the loss of revenue for brands—it poses real threats to the safety and well-being of consumers worldwide. From fake pharmaceuticals to counterfeit electronics, counterfeit goods infiltrate everyday markets, putting lives at risk and damaging the trust that consumers place in brands. This is particularly devastating in areas like healthcare, where counterfeit drugs can lead to severe health complications or even death. It is estimated that 1 million people die every year due to counterfeit medicines. For communities that rely heavily on legitimate, safe products, the impact of counterfeiting can be severe.

But technology is providing new ways to address this issue. Leading the charge in the fight against counterfeiting is Acviss, a company founded in December 2016. Acviss is tackling counterfeiting at its roots by integrating AI-powered and blockchain-driven solutions, designed to protect both brands and consumers.

The counterfeit industry is worth $3 trillion globally, and its impact is felt across sectors like consumer goods, pharmaceuticals, and electronics. For consumers, counterfeit goods often go unnoticed until they fail to work as expected—or worse, cause harm. From faulty electronics that pose fire hazards to fake medications that offer no real treatment, counterfeit products harm not only individuals but entire communities.

Communities that rely on affordable medications or critical electronic devices for education or communication are particularly vulnerable. Unfortunately, counterfeiters often target these areas, flooding the market with products that appear legitimate but are dangerously faulty. This is where technological innovation comes in, offering a glimmer of hope in an otherwise complex challenge.

One of the most effective ways to fight counterfeiting is through consumer empowerment. When consumers can easily verify the authenticity of a product before purchasing, they become part of the solution. Acviss has pioneered a system that provides every product with a unique digital identity, ensuring that it can be traced and authenticated at any point in the supply chain. Whether it’s a medicine, an electronic device, or even a simple grocery item, consumers can verify its authenticity with a quick scan using their smartphone.

Acviss's non-clonable QR codes, placed directly on the product or its packaging, allow anyone to instantly check if the item is genuine. This simple yet powerful tool puts the power of verification into the hands of the consumer, allowing them to make informed decisions about the products they buy. Whether in developing communities or affluent urban areas, this technology makes it easier to avoid counterfeit goods that could be harmful.

Trust is a key factor in the relationship between brands and consumers, and blockchain technology is helping to restore that trust. Blockchain offers an immutable ledger that tracks every movement of a product from raw materials to the store shelf. Acviss’s blockchain-powered track and trace solution ensures that every step in the supply chain is recorded, providing transparency and accountability for brands.

This technology not only allows brands to keep an eye on their products but also enables them to quickly spot any vulnerabilities where counterfeits may enter the market. By using blockchain, brands can be certain that their products remain legitimate throughout the entire supply chain. This transparency is crucial for industries like pharmaceuticals, where even a small breach in the supply chain can lead to dangerous counterfeit medicines reaching consumers.

“Small-scale farmers cultivate over 80% of coffee and blockchain can help them to comply with regulations, preventing exploitation and ensure they enter the foreign markets. Acviss implemented the Origin solution for over 4000 coffee farmers in Karnataka, which allowed them to make informed decisions that optimise their production and income,” commented Vikas Jain, the founder and CEO of Acviss.

In addition to protecting physical products, Acviss also tackles counterfeiting in the digital world. With the rise of e-commerce and online shopping, counterfeiters are increasingly using digital platforms to sell fake goods. Acviss has developed an online brand protection solution that scans digital channels to identify any instances of impersonation or counterfeiting.

By monitoring digital footprints and online sales channels, Acviss helps brands stay vigilant against the growing threat of digital counterfeiting. This proactive approach ensures that counterfeit products do not end up in the hands of consumers, whether they are shopping in a store or online.

When counterfeit goods infiltrate a community, the effects are widespread. Economically, counterfeit products can devastate local businesses that cannot compete with cheaper, lower-quality fake goods. More importantly, counterfeit products can cause serious harm to individuals who rely on the quality and safety of the products they purchase.

By implementing Acviss’s innovative technologies, brands are taking a stand against counterfeiters, protecting both their products and the consumers who rely on them. The unique digital identity Acviss provides to each product is a safeguard that ensures consumers are purchasing genuine, safe products. Additionally, by leveraging AI and blockchain, brands can trace every step of a product’s journey, ensuring that counterfeits never make it into the hands of unsuspecting buyers.

Since its inception, Acviss has grown 90% year-over-year and protected over 2 billion+ products to date. Acviss currently serves prestigious brands like Kitply, Sturlite and K-ONN, helping them safeguard their products from counterfeit threats. Moving forward, Acviss is committed to expanding its reach globally, with plans to enter markets in Europe and North America.

This global expansion is particularly important for communities worldwide, as Acviss’s technology will help protect even more consumers from counterfeit products. As brands continue to adopt Acviss’s innovative solutions, communities will benefit from the increased safety and security that come with verified, authentic products.

In the battle against counterfeiting, technology is our greatest ally. By empowering consumers, securing supply chains, and protecting online platforms, Acviss is ensuring that communities can trust the products they rely on every day.