What tasks does an online business application solve?

What tasks does an online business application solve?

Mobile applications play a critical role in the field of e-commerce today. It is a convenient and multifunctional tool that can benefit online businesses, increase income, and offer many additional advantages.

Suppose you entrust the development from scratch to such specialists as https://dinarys.com/. In that case, you will be able to realize 100% of the potential of your online project and achieve the creation of the most effective, efficient application. At the same time, some continue to doubt the need to create a program for mobile OS. Therefore, it will be helpful for you to learn about the main tasks that mobile applications can solve.

New sales channels

Any e-commerce project is always aimed at sales. These can be goods or services. An application is an independent channel through which you can offer your goods or services to a potentially interested audience.

Due to the development and promotion of the program, customers will see the site in search results, as well as applications for different platforms. As a result, this attracts new customers and increases sales.

Increasing income

Of course, the application's development, promotion, and support require certain financial costs. However, proper online business management will give you additional opportunities and new sources of income.

You can sell products, offer services, earn money on advertising within the application, and more using mobile software. The combined use of the site's and mobile applications' capabilities will eventually bring your company to an entirely new level of profit.

Customer loyalty

In most cases, buyers through applications are authorized users. Experts say this is approximately 85-90% of the audience. Due to this, you can improve interaction with customers.

Authorization in the application opens up excellent opportunities for making individual discounts, sending special offers, personalizing the loyalty program, and so on. Statistics show that such solutions make it possible to increase the average customer check by 20-30%.

At the same time, client loyalty to the brand increases. After all, he likes to receive personalized offers more. Also, buyers can access convenient and fast functionality that simplifies shopping and finding the necessary goods.

Communication with clients

Email newsletters provide good results for promoting online stores. However, mobile applications significantly surpass this advertising tool due to the push notification function.

Research shows up to 15% of customers open emails on a computer. Viewing notifications through the application is about 75%. Therefore, the likelihood that a person will return to open the application and make a purchase increases significantly.

Mobile applications have a positive effect on the company's image. Now, having a program for Android or iOS is considered one of the key success factors for a business in e-commerce. But here, it is not just the fact of having a critical application. It is necessary to develop a high-quality, effective solution with a convenient and intuitive interface and all the required built-in functions and additional features. For this, the best choice would be to contact specialists in development and comprehensive promotion.